How to write media pitch in 2023 Writing a media pitch is a necessity if you want to get your story in front of the right people. It’s one of the most effective ways to get exposure for your brand, and build credibility with your...
These Marketing and PR Trends Will be Big in 2023 The future of marketing and public relations (PR) is changing fast. In fact, the pace at which it changes is so fast that it can be hard to keep up. Here's a quick recap of how PR...
The ultimate marketing and digital pr strategy guide for 2023. ...
A Pressing Matter: Selling Your Company's Potential during the Holidays With the holiday season already upon us, you're probably already knee deep in your holiday marketing campaigns. But, it’s never too late to fine tune the perfect approach for reaching your targeted customers in the most...
“If you’re not in the middle of your Black Friday marketing strategy by now, you’re doing it wrong.” If you’re hearing this for the first time, it’s time to look at what’s on the horizon and make it a priority. Understanding the elements of a successful...
With Black Friday nearly upon us, the most important thing on your to-do list should be strategizing your marketing and PR strategy to maximize your ROI and boost sales during the holiday season. Your company's mission, budget, human resources, target audience, and goals will influence...
My pitch got rejected...
If I had a dollar for every time a client asked me why their media pitch isn't getting any responses, I'd be a very wealthy agency owner. If you've spent hours crafting the *perfect* media pitch only to find yourself hearing crickets after it's sent,...
You don’t have to look far to find self-proclaimed business and marketing gurus offering up unsolicited advice about the ‘secrets’ to business success. But perhaps one of the most important factors is an intangible that often goes overlooked: trust. Your brand could have the best product...
By Kylie McMullan and Julia Smith, Finch Media If you’re like many PR professionals, you’re probably consumed by stress and anxiety from feeling as though the world - and likely, by extension, your career - is on pause. Collectively we wonder, “When will the world get...