Aѕ more аnd mоrе реорlе join the rаnkѕ of entrepreneurship, mоrе аnd mоrе infоrmаtiоn comes аvаilаblе аbоut thе right wау to drivе the ѕuссеѕѕ of уоur ѕtаrtuр. Thе United States government’s Small Business Administration offers a list оf fасtоrѕ common among successful startups, such as...
Selling to a skeptical buyer is hard. Selling to a skeptical buyer that has been burned by deceptive marketing and PR companies is harder. And now the internet has made it easier and faster to deceive buyers about expected results from marketing and PR campaigns. No...
Branding isn’t just a fancy marketing word. As the global market expands, a focus on branding has become a necessity for any successful business. More importantly, branding with a specific purpose in mind has become more important than ever. Designing a brand extends further than...
Small business marketing success doesn’t have to be an uphill battle. Being a small business owner or startup founder is hard enough without the stress of marketing, but marketing is an absolutely necessary evil. Newsflash: if you build it, they will NOT come. The bottom line...
If you're a startup, non-profit or traditional business you've probably been faced with the dilemma of choosing the right marketing firm. There’s advertising, marketing, public relations, brand management and the list goes on. We all know these terms – what they mean and that we need...
Branding strategy (or lack thereof) is where most startups go wrong. Peripherally, branding means awareness and trust—that is, people being aware of your name and seeing you as a trustworthy company. However, the deeper meaning of branding has more to do with ensuring you’re sending...
Deciding whether or not to hire a PR agency can be a confusing process for most startups. Let’s be honest - if you own a business at some point or another (unless you've been living under a rock), you’ve probably asked yourself this exact question. Really,...