Content marketing is one of those weird skills, and to some extent it either comes naturally or it doesn’t. One thing is for sure – you’ve got to be good with people. Mostly in written form via email, but you should be prepared for editors...
You can do all the extra work and audience building you want when it comes to your online presence, but if you aren't making the most out of every opportunity (reader) that comes onto your webpage, you're only winning half the battle. Your reputation is...
PR campaigns can go off the rails without a capable conductor at the controls. In a time when driver-less cars are making headlines, we’ll use this tried-and-true train analogy to share some proven PR tips. This is how our content strategists keep PR campaigns on...
The best way to keep a client is to set goals and reach them. On that basis, realistic goals are better than their alternative. But ‘realistic’ is a loose term, with a different definition of its scope for every account manager you ask. It’s tempting...
Great media coverage isn't the “end all” to PR and marketing. As a matter of fact, it's just the beginning. Online, print and broadcast press coverage is a tool to fuel your entire marketing campaign. The privilege of being included in a story with the top...
Is PR the new SEO? Here’s How the Two Really Complement Each Other...