Branding With Purpose: Why Communicating Company Values Matters
Branding isn’t just a fancy marketing word. As the global market expands, a focus on branding has become a necessity for any successful business. More importantly, branding with a specific…
Your Branding Strategy Is Killing Your Business: Why Perception is Reality
Branding your business or startup should never be ignored. Branding strategy (or lack thereof) is where most startups go wrong. Peripherally, branding means awareness and trust—that is, people being aware…