by Stacey Ross Cohen is CEO/President of Co-Communications Personal branding is a lifelong effort, one that’s constantly evolving and requires regular maintenance. Our individual brands define who we are in the workforce — they guide our career paths and have an indelible impact on our...
Search engine optimization is about building a business, it just happens to be online. The approach is very similar to how you build a business in a brick and mortar setting. It takes time and a lot of work. Since SEO is about building a business, it...
Branding isn’t just a fancy marketing word. As the global market expands, a focus on branding has become a necessity for any successful business. More importantly, branding with a specific purpose in mind has become more important than ever. Designing a brand extends further than...
Branding strategy (or lack thereof) is where most startups go wrong. Peripherally, branding means awareness and trust—that is, people being aware of your name and seeing you as a trustworthy company. However, the deeper meaning of branding has more to do with ensuring you’re sending...