If I had a dollar for every time a client asked me why their media pitch isn’t getting any responses, I’d be a very wealthy agency owner.
If you’ve spent hours crafting the *perfect* media pitch only to find yourself hearing crickets after it’s sent, you’re not alone. I get approached by agency partners and clients every day with this same complaint.
The good news is, most of the common pitching errors are easily correctable.
Here are four of the most common reasons your media pitch isn’t getting responses [VIDEO BELOW]
In summary, your media pitches likely aren’t getting responses for the following reasons:
1) You’re pitching the wrong people. Stop pitching general ‘news’ or ‘tips’ email addresses, and pitch individual reporters and editors instead. Be very targeted in your approach, and don’t assume everyone is a good fit for your media list.
2) You’re pitching the wrong story. If you’re pitching your news announcement as the story, you might be missing the point. Most people don’t want to read stories about a product launch or a new service rollout. After all, are these the types of stories that make you want to click on them? Of course not. Take the time to research trends and news in your industry and tie your pitch to those things instead of assuming that your story is newsworthy on it’s own.
3) Your expectations and timeframes are unrealistic. Good publicity doesn’t happen overnight, and anyone who tells you otherwise is just wrong. Adjust your expectations and stay the course. The best media campaigns are done with consistency, over time.
4) Your product/service/brand has some fatal flaws that need to be addressed. Maybe your messaging, or your product or service in general are just not of interest to the marketplace. The good news is that with a few adjustments, even these issues can often be resolved.
I would also add a very IMPORTANT #5 that I don’t mention in the video…You’re not spending enough time building relationships! Media pitching works best when you look at it as a mutually beneficial endeavor. If you’re not taking the time to build relationships with media contacts and if you’re not providing them with something of value, it’s going to be a one-sided relationship, and you likely won’t get any responses. Who wants to be cold pitched, anyway?
If you want to turbo charge the media results you’re getting for yourself, or clients, ask us about our Media Pitching services. We do all the work, you get all the glory!