Check out our PR industry insights and news below!



Where’s the Chicken? A PR Lesson From the KFC Chicken Crisis
Trends & Industry News

Where’s the Chicken? A PR Lesson From the KFC Chicken Crisis

We’ve all heard the expression “A picture is worth a thousand words”.  But in this case it was the three...
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3 Powerful Building Blocks To Push Your Start Up Towards Success
PR for Startups

3 Powerful Building Blocks To Push Your Start Up Towards Success

Aѕ more аnd mоrе реорlе join the rаnkѕ of entrepreneurship, mоrе аnd mоrе infоrmаtiоn comes аvаilаblе аbоut thе right wау...
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How to Negotiate With Busy & Important Editors
Agency Tips

How to Negotiate With Busy & Important Editors

Content marketing is one of those weird skills, and to some extent it either comes naturally or it doesn’t. One...
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The Ultimate 7 Point Social Marketing Checklist
DIY PR & Marketing

The Ultimate 7 Point Social Marketing Checklist

Everybody wants to improve their social media marketing. We all want better results and there are thousands of articles online...
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How to Maintain a Great Relationship with Your Website Audience
Agency Tips

How to Maintain a Great Relationship with Your Website Audience

You can do all the extra work and audience building you want when it comes to your online presence, but...
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12 Ways to Keep PR Campaigns on Track
Agency Tips

12 Ways to Keep PR Campaigns on Track

PR campaigns can go off the rails without a capable conductor at the controls. In a time when driver-less cars...
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4 Ways to Set Ambitious, But Realistic Goals for a PR Campaign
Agency Tips

4 Ways to Set Ambitious, But Realistic Goals for a PR Campaign

The best way to keep a client is to set goals and reach them. On that basis, realistic goals are...
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11 Half Truths to Beware of When Hiring a Marketing or PR Agency
PR for Startups

11 Half Truths to Beware of When Hiring a Marketing or PR Agency

Selling to a skeptical buyer is hard.  Selling to a skeptical buyer that has been burned by deceptive marketing and...
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5 Secrets to Getting Your Business Featured in the Huffington Post, Forbes and Entrepreneur
Media Relations & Pitching

5 Secrets to Getting Your Business Featured in the Huffington Post, Forbes and Entrepreneur

“How fast can you get my business featured in the Huffington Post?” - every client ever If I had a...
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Branding With Purpose: Why Communicating Company Values Matters
PR for Startups

Branding With Purpose: Why Communicating Company Values Matters

Branding isn’t just a fancy marketing word. As the global market expands, a focus on branding has become a necessity...
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Dear PR People, Please Stop Sending Terrible Pitches
Media Relations & Pitching

Dear PR People, Please Stop Sending Terrible Pitches

Learning how to write a good PR pitch is a finely tuned skill. Unfortunately, it’s a finely tuned skill that...
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Media Coverage Demystified: 11 Tips for Getting More Out of PR Clips
Agency Tips

Media Coverage Demystified: 11 Tips for Getting More Out of PR Clips

Great media coverage isn't the “end all” to PR and marketing. As a matter of fact, it's just the beginning....
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Why Market Research Is Important: A DIY Guide For Startups
DIY PR & Marketing

Why Market Research Is Important: A DIY Guide For Startups

Jumping into the market with a product or service without properly testing your business idea is a story from “How...
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3 Small Business Marketing Success Stories You Can Learn From
PR for Startups

3 Small Business Marketing Success Stories You Can Learn From

Small business marketing success doesn’t have to be an uphill battle. Being a small business owner or startup founder is...
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3 Tips to Choose a Marketing Firm: What Type of Agency is Right For You?
PR for Startups

3 Tips to Choose a Marketing Firm: What Type of Agency is Right For You?

If you're a startup, non-profit or traditional business you've probably been faced with the dilemma of choosing the right marketing firm....
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Cold Calls are for Losers: 3 Sales Tricks to Stop Cold Calling Forever
Client Acquisition

Cold Calls are for Losers: 3 Sales Tricks to Stop Cold Calling Forever

Are you a loser or a winner? If you’re still wasting half of your day “smiling and dialing” to people who...
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How to Get New B2B Clients: 5 Sales Hacks
Client Acquisition

How to Get New B2B Clients: 5 Sales Hacks

Getting started can be a huge challenge for any business, but for the business to business or B2B community, it...
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Your Branding Strategy Is Killing Your Business: Why Perception is Reality
PR for Startups

Your Branding Strategy Is Killing Your Business: Why Perception is Reality

Branding strategy (or lack thereof) is where most startups go wrong.  Peripherally, branding means awareness and trust—that is, people being...
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Is PR Taking Over SEO? No, But They Complement Each Other
Agency Tips

Is PR Taking Over SEO? No, But They Complement Each Other

Is PR the new SEO? Here’s How the Two Really Complement Each Other... Public Relations and SEO or Search Engine...
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Marketing 101: Why The Hell Should I Hire a PR Agency?
Non Profit PR PR for Startups

Marketing 101: Why The Hell Should I Hire a PR Agency?

Deciding whether or not to hire a PR agency can be a confusing process for most startups. Let’s be honest -...
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