Rank High and Stay There: How to Create an SEO Content Marketing Strategy That Outperforms

illustration of SEO and content marketing strategy

Rank High and Stay There: How to Create an SEO Content Marketing Strategy That Outperforms

A Complete Guide to Creating a Content Marketing Strategy That Will Improve Search Results

Illustration of content marketing and SEO

Did you know that a staggering 93% of online experiences begin with a search engine? Or that 75% of users never scroll past the first page of search results?

As a brand or agency owner, you already know that achieving a high rank in search results is like claiming a prime spot on a bustling street. But it’s not just about reaching the top—it’s about staying there.

Amidst the constant changes to Google algorithms, and a digital media landscape that’s evolving rapidly thanks to AI, the power of content marketing has not wavered. It’s changed a bit – sure – but truly valuable content still rules the day when it comes to SEO, branding, and audience engagement.

So, how are successful brands and agencies creating powerful SEO content strategies to rank in search engines in 2023? Let’s examine.

Understanding the Intersection of Content Marketing and SEO:

Before we dive into the ‘how’ of content marketing and SEO, let’s first take a look at how the two intersect.

Put simply, content marketing and SEO are two intertwined pillars that work cohesively to deliver content that gets seen. SEO provides the technical framework that ensures search engines can effectively crawl, index, and understand your content. On the other hand, content marketing adds a human element that fuels SEO by delivering valuable, relevant, and engaging content that resonates with your target audience.

By optimizing content for SEO, incorporating strategic keywords, and following best practices, you can enhance your website’s visibility and climb the search rankings. Developing an SEO content marketing strategy through the marriage of content marketing and SEO forms a formidable alliance, unlocking the potential to attract organic traffic, generate leads, and establish your brand as an industry leader.

However, a word to the wise: Don’t optimize to the detriment of your audience. Remember the goal is for real people to read your content. Crafting high-quality, valuable, content not only captivates and educates your audience, but it also fosters trust, brand authority, and ultimately, long-term SEO success.

The Importance of Understanding Search Intent

When it comes to SEO search intent, Google is the ultimate mind reader; armed with an uncanny ability to decipher why searchers are seeking a particular query and then delivering exactly what they desire. It’s like Google has a secret stash of answers up its virtual sleeve.

Let’s take a classic example: imagine someone wants to learn how to make kimchi, that tangy and spicy Korean delicacy. Naturally, Google knows that these folks are after step-by-step instructions and informative guides on crafting this fermented wonder. So, it’s no surprise that the search engine’s results pages are filled with how-to articles, videos, and tutorials. (See example below)

SEO search intent example illustration
Example of search intent for “how to make Kimchi”

To crack the code of search intent for your target keywords, here’s a simple yet effective strategy: just Google your chosen keyword and keep an eye out for the following:

  1. Content type: What kind of content dominates the results? Are they blog posts, landing pages, or product pages? Knowing this will help you understand the preferred format for delivering your message, so you can create an SEO content marketing strategy around it. 
  2. Content format: Are the top-ranking pages listicles, how-tos, recipes, or maybe even useful tools? Identifying the prevailing formats will guide you in developing your content in a way that resonates with the audience.
  3. Content angle: Is there a prominent selling point or unique angle that stands out in the search results? Maybe it’s the simplicity, cost-effectiveness, or efficiency of a particular solution. Grasping the key selling points will enable you to craft your content with a captivating hook. SEO search intent is all about the real human at the receiving end of the information, after all. 

Remember, it’s crucial to align your SEO content marketing strategy with the search intent of your target audience. Focus on keywords and phrases where you can genuinely fulfill the search intent, catering to what users are truly looking for.

By keeping an eye on search intent and tailoring your content accordingly, you’ll not only win the favor of search engines but also captivate and engage your audience.

Optimizing Content for SEO With Keyword Research

Once you have a solid understanding of SEO search intent, it’s time to do some research so you can write the content. When it comes to optimizing content for SEO, it all starts with meticulous keyword research, where you uncover the golden nuggets that align perfectly with your target audience’s search queries.

SEO keywords have long been recognized as a critical component of effective search engine optimization. And, understanding their importance is still key to crafting a successful SEO content strategy.

Using tools like Chat GPT and Google’s Keyword tool can be a goldmine for helping you discover what your target audience is searching for, what target keywords are trending, and what questions you can answer for your audience.

When analyzing keywords, two primary factors come into play: search volume and competitiveness. Search volume refers to the number of individuals actively seeking a particular term, while competitiveness measures the level of competition vying for top rankings.

But, it’s important not to be deterred solely by competitiveness. Some brands and marketers prematurely dismiss highly competitive keywords, assuming they are unattainable, when that’s not necessarily the case.

Fortunately, Google has evolved beyond mere strings of text and terms, through the implementation of its Knowledge Graph. This transition recognizes that keywords are interconnected concepts and ideas, forming a comprehensive map of knowledge.

Consequently, the era of mindlessly incorporating SEO keywords into every nook and cranny of on-page content is long gone. Striving for on-page SEO excellence entails a more nuanced and sophisticated approach.

This holistic perspective not only enhances search engine optimization but also contributes to the overall value provided to users.

Your content needs to be a captivating masterpiece, dripping with high-quality, relevant information that keeps your readers hooked and hungry for more. By skillfully weaving those carefully selected keywords into your content, you achieve a seamless integration that captivates both search engines and your potential audience.

Unlocking the Power of Internal Links to Boost SEO Strategy

While keyword research sets the foundation, enhancing your content’s SEO prowess goes beyond mere keywords. Unleashing the power of link building, both internal and external, to solidify your content’s credibility and boost its search engine appeal, is critical.

By strategically incorporating internal links within your content, you create a web of interconnectedness that captivates search engines and readers alike. These internal links serve as pathways, guiding users to relevant and valuable information on your website while signaling to search engines the importance and authority of specific pages.

An effective onsite link building strategy is a critical component of SEO content strategy as it enhances the user experience, encourages longer website visits, and boosts your content’s visibility in search engine rankings.

Expand Your Reach: Using PR Strategy for External SEO Link Building

When it comes to boosting your website’s search engine visibility, an effective PR strategy plays a pivotal role in external link building. Building relationships with influential publications, bloggers, and industry experts can help you secure valuable backlinks that significantly impact your SEO performance (and boost brand credibility to boot!).

By strategically leveraging PR efforts, you can earn authoritative media placements, guest blogging opportunities, and media coverage that not only drive referral traffic but also signal to search engines the trustworthiness and relevance of your website.

(See example below of how media outreach landed us mentions and links in Forbes, HuffPost, and more)

Illustration of the power of SEO backlinks
Using media outreach as part of your SEO strategy can result in major publicity, and top backlinks

An integrated PR approach amplifies your brand’s reach, establishes thought leadership, and opens doors to new linking opportunities, allowing you to expand your online footprint while optimizing your content for SEO success.

Embrace the power of links, and watch your content ascend to new heights in search rankings.

Creating an SEO Content Marketing Strategy is Powerful

Understanding the intricate dance between content marketing and SEO is crucial for achieving sustainable success in this constantly evolving digital landscape.

By optimizing your content for SEO, incorporating effective content marketing strategies, and embracing the power of PR and link building, you can propel your brand to new heights in search rankings…and stay there!

By crafting high-quality, engaging, and relevant content that captivates your audience, you can establish your brand as an industry leader and secure a lasting presence in the marketplace. Put simply: crafting an SEO content marketing strategy is well worth your time!

Ready to supercharge your SEO strategy and take your digital presence to new heights?

At the end of the day, all of this strategy and advice might make perfect sense, but if you don’t have the time or resources to implement the strategy, what’s the difference?

This is where hiring an agency that understands content marketing and SEO can become a great choice. 

By partnering with an agency that understands how to create SEO-optimized content, you can focus on what you do best, while an agency like ours works its magic to skyrocket your search engine rankings and unleash the power of organic growth. It’s like having a  team of SEO ninjas on your side, ready to conquer the digital landscape with wit, strategy, and some seriously impressive results.

Whether you’re seeking top-notch content marketing, media outreach, or SEO link building services, our team is here to help you conquer the online realm. Take the first step towards unlocking your digital potential by contacting us or booking a call.

Let’s collaborate and turn your digital dreams into a reality!

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